Varel International manufactures drill bits for the global oil and gas drilling industry, as well as for the blast hole mining, industrial, construction and water well drilling markets.
While working with members of BrandExtract, Orbital team members designed and managed a complete audit of Varel’s marketing efforts, including a new logo, trade show materials, advertising, brochures and Web site. Through collaboration with the Varel marketing team we developed a brand program that established a new look and feel for Varel and included several ad series for the various types of drill bits, tradeshow graphics, a completely revamped website for both the oil and gas and mining sides of the business, product packing, an e-newsletter, product brochure and specification sheets and a campaign for the Offshore Technology Conference that also included a microsite and direct marketing campaign.*
*Work completed while employed at BrandExtract.
